BACKSTAGE MARKETING

We are an Austin-based firm made up of senior professionals who provide the highest level of public relations and marketing services for clients with compelling stories to tell.

 

We combine traditional public relations tactics with interactive media events, social media and Internet marketing to drive conversations around key topics.

 

The name of our organization--Backstage Marketing--describes our philosophy. Our goal is to provide consultation and support while ensuring our clients and their issues are at the forefront. For the past decade, we have worked with public and private organizations to address the hard-hitting issues of our time.

 

We are a small yet nimble firm that can easily meet any need our clients might have. Our clients enjoy working with a senior-level public relations and marketing team without having to pay big-agency prices. We have a vested interest in helping our clients succeed because we believe in what they represent and want to help them overcome the challenges they face.

 

This approach to doing business is reflected in our VALUES. We believe that:

• Exceptional marketing and public relations doesn’t have to cost an arm and a leg. Because we operate as a “collaborative” agency, we don’t have the big overhead costs of other firms.

• We do our best work when we believe in the issues and products our clients support.

• All business is personal because ultimately it relies on relationships–be it with individuals, consumers, policymakers or the media.

• Any great marketing or public relations program must master the basics–messaging, media relations, graphic design, event planning and writing–and take advantage of the right tools and technology to help clients achieve their goals.

• Measuring results is key. We use predefined metrics to evaluate the success of our efforts and to help us continually refine our activities to meet our client’s needs.