BACKSTAGE MARKETING
Robert Nash
Partner and Creative Director
Adrienne Dealy
Partner and Senior Strategist
Each member of our team is an expert in their own right. Each has worked in a wide variety of industries in marketing, public relations and public affairs. By bringing their skills together, Backstage Marketing is able to offer its clients a team of senior-level professionals who can tap their years of experience to produce results.
Adrienne brings more than 20 years of social marketing, health communications and public relations experience to her clients. She provides consultation on marketing and public relations topics such as branding, strategic planning, spokesperson training, special events, press conferences and media relations.
Her expertise also includes training practitioners and developing workshops, communiqués and written materials to support the execution of successful communications campaigns. Adrienne serves a variety of clients with a focus on bettering the communication’s capacity of those working to make a positive social impact.
Robert brings more than 20 years of education, social marketing and media relations experience to Backstage Marketing. Before co-founding the firm, he served as vice president and general manager of Vollmer Public Relations, public relations director at Sherry Matthews Advocacy Marketing in Austin, account director at Phase Two Strategies in San Francisco and public relations director at the Texas Federation of Teachers. Many of the campaigns he’s worked on--such as College for Texans and Drive Clean Across Texas--were the nation’s first statewide programs of their kind.
Robert’s skill in marketing, media placement, spokesperson training and crisis management have enabled him to generate millions of dollars in results through such venues as “Oprah,” NBC’s “Nightly News,” NPR’s “All Things Considered” and CNN. Robert earned his Bachelor of Science in speech communications from The University of Texas at Austin.
Mark has 20 years of experience working in public relations and corporate communications. Before moving into the private sector, he worked with state and federal agencies such as the Texas General Land Office, National Sea Grant College Program (NOAA), Texas Engineering Experiment Station and Texas A&M University. Mark advises clients on a wide variety of topics, including strategic messaging, issues management, materials development, media relations, digital/social media strategy and crisis communications.
He is a skilled writer who has developed everything from media releases to speeches to in-depth magazine articles—and even taught copy writing and editing for three years at Texas A&M University. Mark understands how social media and technology have changed the way people interact with each other and with the businesses and organizations that serve them. Mark holds bachelor’s degrees in biology and journalism and a master’s degree in science/medical writing from Texas A&M University.
An Emmy award-winning journalist, Jeff has more than 16 years of experience in broadcast news and public relations. Before joining forces with Backstage Marketing, Jeff served as senior media consultant with GCI Read-Poland in Austin. Prior to that, he spent more than a decade with CNN, where he served as correspondent, producer and, most prominently, senior assignment editor. In this capacity, Jeff was responsible for coordinating CNN’s coverage with its 11 domestic news bureaus and 900+ local television affiliates. It was in this role that Jeff and his team won the Emmy for the network’s 9/11 coverage.
As a public relations practitioner, Jeff has leveraged his national media contacts and yielded unparalleled results for clients such as Johnson & Johnson, Lowe’s, RadioShack, British Airways and the CDC’s Office on Smoking & Health. In the Lone Star State, he has developed and executed dozens of public relations and marketing campaigns for the Texas Department of Transportation, Texas Department of Public Safety, the Texas Health and Human Services Commission and the Texas Workforce Commission. Jeff has also led media training sessions with executives at Dell and Keller Williams, as well as the American Red Cross of Texas, the Treat Texas campaign and Austin/Travis County Health and Human Services Department. Jeff has degrees in English and telecommunications from Indiana University.
Mark Evans
Associate
Materials Development
Jeff Salzgeber
Associate
Media Relations
The Backstage Team
Suzanne Staton
Associate
Project Management
Suzanne has more than 15 years of communications and public relations experience in both the public and private sectors. Before joining the Backstage Marketing team, Suzanne worked as the director of communications for the Texas Apartment Association, which is one of the largest trade associations in Texas. Prior to that, she worked for the Texas comptroller’s office, producing award-winning publications and working with communications and legislative teams to monitor and report on a wide variety of issues affecting millions of Texans.
Her expertise includes writing, editing, project management, event planning, strategic communications and training. She is a skilled communicator and a detailed project manager. She holds bachelor’s degrees in English and journalism from The University of Texas at Austin.
